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Tea Campaign Australia - Our Sustainable Business Approach

Benefits for Producer and Consumer

We create a trading situation that benefits both the producer and the consumer using economic principles. When it comes to supporting the regional economy with charitable donations and political subsidies, it usually does more harm than good.

Our aim is to raise consciousness and increase the demand for genuine High Quality Pure Darjeeling Tea. A better quality will be achieved through hiring more labour. This increases some production cost but will result in disproportionately higher sales revenues for the producer. Higher prices for high grade tea and greater demand for labour allows the influential trade unions in Darjeeling to negotiate better wages and working conditions. 

Better working conditions for Darjeeling Tea Garden Workers

One tangible result we observe is that employees at Darjeeling Tea Gardens already enjoy better working conditions relative to other parts of India. High quality production is also important for another reason. Currently, cheap mass production has put pressure on prices worldwide, creating a situation in which supply exceeds demand. Thus, neither consumer nor the producer is helped by the production of an inferior and adulterated product.

Many developing countries are still exporting raw materials whose prices have a falling tendency, while prices for the import of industrial products are rising - what is known among economists as the problem of the "terms of trade." It is important to understand that such countries will always be in a weak position to achieve higher prices for their raw materials as long as the finished product is created in the buyer countries. In the case of tea, merchants in the buying countries do this through blending teas of different qualities and origins, as well as by creating a variety of flavours through the addition of aromatic additives. By contrast, the Tea Campaign buys and markets Darjeeling Tea as an end product. As a result, there is a much smaller span between the price paid to the producer and the price charged to the customer, while the overall cost to the consumer remains low. This is a "win-win" concept that benefits all sides.

Darjeeling Tea Garden - Tea Campaign Australia

Darjeeling Tea Gardens - Workers and Standard of Living

The tea cultivation in Darjeeling has led to a remarkable well-being in the area. Due to the comparatively good income situation in the tea gardens, the standard of living in Darjeeling is higher than in most other rural areas in India.

The average number of permanently employed workers is around 600 – 700 on each garden. The majority of these are women. Half of the pay is cash, half is in kind like medical care for the whole family, accommodation, subsidised food etc.

On top of this, a bundle of other benefits is provided to the workers and their families, free primary school education, milk programmes, free firewood and personal utensils. There is an infant nutrition programme as well as sponsored cultural and sports activities for students play an important role.

The workers are payed even during the unproductive winter period of 4 months, a heavy burden on the tea gardens on the other hand. In total, approximately 65% of the expenditure of a tea gardens is on wages and social welfare.

All these improvements made the workers proud for their product. It's very important to them to be sure, that their unique Darjeeling Tea is not blended with cheaper teas from other origins - but labelled as Darjeeling.

Find out more about our WWF India Cooperation...

Tea Campaign Australia - Organic Darjeeling Tea - Buy in Bulk and Save

Save up to 20% when you buy your Organic Darjeeling Tea in bulk!

- Save approx. 20% when you buy 1000g instead of 4 x 250g

- Save approx. 10% when you buy 500g instead of 2 x 250g

Check out the following table to find out how long your pack of Organic Darjeeling Tea will approx. last:

 Daily Usage Daily Usage - Loose Leaf Tea Package Size Usage Duration
1 cup/day (250ml Tea) 2g Loose Leaf Tea 500g  8 Months
2 cups/day (500ml Tea) 4Loose Leaf Tea

500g

1000g

4 Months

8 Months

3 cups/day (750ml Tea) 6Loose Leaf Tea

500g

1000g

3 Months

7 Months

1 large pot/day (1-litre Tea) 8Loose Leaf Tea

500g

1000g

2 Months

4 Months

Enjoy a great cup of ORGANIC DARJEELING TEA every day!