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Reading the tea leaves: what's trending for tea drinkers

Reading the tea leaves: what's trending for tea drinkers

There is a storm brewing in your teacup. Tea drinking today is undergoing a revolutionary change full of cheeky fads and hip trends. 

Cold brew Darjeeling Tea

Time, not heat is the key. In cold brewing, dry tea leaves are left to infuse gently in cold water for up to 12 hours. Slow infusion in cold water brings out the best in the tea’s flavour, colour, and properties. The result: a tea that is smoother, less bitter to drink, and loaded with anti-oxidants. 

Cold brewing is an ideal way to prepare delicate teas like Darjeeling. Darjeeling is usually consumed hot or warm. But soaking loose Darjeeling tea leaves in cold water over a period of time will allow its gentle flavours and aromas to infuse properly. Put it in the fridge to steep and you will have the most delicious and mellowed ice tea ever! 

Read our recipe for the perfect Cold Brew Darjeeling Tea.

Sustainable Darjeeling tea

The value of tea has never been higher. Tea drinkers today are conscious consumers. They want to know what goes into their teacup. Consumers – especially those who buy online – want companies that are transparent with clear information of where their teas are sourced; the growers, the crafters, and the impact the tea trade may have on their lives. 

Read more about the Tea Campaign approach of Simplicity, Sustainability, Traceability and Transparency.

Clean and green

Going green is easy with tea. Green tea remains one of the healthiest beverage to drink because of its amazing qualities. Our obsession with health and wellbeing helps us embrace beverages that not only taste good but have real health benefits without nasties like chemicals, pesticides, and additives. 

Read more about the health benefits of Darjeeling green tea.

Tea science

Tea gastronomy is taking the tea drinking world by storm as new kinds of experimentation blur the lines between tea and beverage. One of last year’s coolest trends was the rise of tea cocktails – replacing the main ingredients of cocktails with tea to create tea-based classic cocktails. 

‘Nitro tea’ is the latest fad and could move from the kegs of trendy cafes to the home. Nitrogenated tea has a nitrogen crown on top of the tea, creating a new creamy feel that elevates the drinking experience to the next level. 

In a country largely reliant on coffee as our morning pick-me-up, the humble cup of tea is gaining popularity thanks to its reported health benefits and its amazing variety of flavours. Last year, half the population of Australia drank at least one cuppa in a seven-day period, according to statistics from Roy Morgan. And there’s more good news. MarketWatch recently predicted that the global tea market is expected to grow to $27.75 billion by 2024. It’s tea’s time to shine!

You can also pair cheese with tea instead of wine!




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Tea Campaign Australia - Organic Darjeeling Tea - Buy in Bulk and Save

Save up to 20% when you buy your Organic Darjeeling Tea in bulk!

- Save approx. 20% when you buy 1000g instead of 4 x 250g

- Save approx. 10% when you buy 500g instead of 2 x 250g

Check out the following table to find out how long your pack of Organic Darjeeling Tea will approx. last:

 Daily Usage Daily Usage - Loose Leaf Tea Package Size Usage Duration
1 cup/day (250ml Tea) 2g Loose Leaf Tea 500g  8 Months
2 cups/day (500ml Tea) 4Loose Leaf Tea

500g

1000g

4 Months

8 Months

3 cups/day (750ml Tea) 6Loose Leaf Tea

500g

1000g

3 Months

7 Months

1 large pot/day (1-litre Tea) 8Loose Leaf Tea

500g

1000g

2 Months

4 Months

Enjoy a great cup of ORGANIC DARJEELING TEA every day!